Who's Who in
Business Academia

David Norton

Academic Title: Assistant Professor

Name: David Norton

 

Department: Department of Marketing

Department Website: http://www.sba.uconn.edu/

Institution: University of Connecticut

 

Address: 2100 Hillside Road
Unit 1041, Room 349
Storrs, Connecticut 06269-1041

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Norton’s research interests focus on consumer behavior including: egocentric biases; consumer response to ambiguity; social identity/identity signaling; and social influence. He has been published in the Journal of Marketing Research, Journal of Consumer Research, USA Today, Wall Street Journal, and ESPN. Norton is a member of, and serves as a reviewer of conference submissions for, the Association for Consumer Research, the American Marketing Association, and the Society for Consumer Psychology.

 

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