His research and publication interests include creativity in advertising, consumer behavior, social issues in advertising and professional business ethics. He has been published in several academic journals and proceedings including the International Journal of Advertising and the Thunderbird International Business Review. Dr. Lehnert's teaching interests include Marketing Ethics, Brand Management, and Creativity in the Cubicle Environment. Since joining GVSU, he has been evaluated as a meritorious teacher every year, has received two teaching awards and was the Inter-Fraternity Council's Professor of the Month.
