Her research interests include the management of innovation, entrepreneurship, industry analyses and strategic marketing. Her research has been published in Organization Science, The Strategic Entrepreneurship Journal (forthcoming), Research Policy, Industry and Innovation, the Oxford Handbook of Innovation Management, and the International Journal of Technology Management. She has also published teaching cases in the Harvard Business School case collection and in strategic marketing textbooks. Pamela's research has been presented at several conferences including the Academy of Management, and the International Schumpeter Society conference. Her research was also the subject of her TedX talk in Lugano, Switzerland in 2015.