Professor Hossain’s research also focus on how
overthinking often leads to demonstration of classic biases in decision making. Apart from the
above two areas, professor Hossain has conducted research identifying underlying motivations
of consumer’s choice of vice options over virtuous ones. Professor Hossain’s research has been published in academic journals including International
Journal of Research in Marketing and Marketing Letters. His teaching interests include courses
such as Consumer Behavior, International Marketing and Principles of Marketing.