Who's Who in
Business Academia

Youngseon Kim

Academic Title: Associate Professor

Name: Youngseon Kim

 

Department: Department of Marketing

Department Website: http://www.ccsu.edu/marketing/faculty.html

Institution: Central Connecticut State University

 

Address: 1615 Stanley Street
New Britain, Connecticut 06053

 

Highest Degree:

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E-mail: Contact by e-mail?

 

Expertise: Research interests include investigating the role of power in consumption behavior (e.g., status consumption and luxury brand consumption) and the impact of cultural values and beliefs (e.g., power distance) on spending propensities. Brands and brand extensions are her interests as well. Her research has appeared in Journal of Global Marketing and Advances in Consumer Research proceedings.

 

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