Who's Who in
Business Academia

Wen-Ling Liu

Academic Title: Lecturer

Name: Wen-Ling Liu

 

Department: School of Business

Department Website: http://www.hull.ac.uk/hubs/05/aboutus/index.htm

Institution: University of Hull

 

Address: Hull HU6 7RX
United Kingdom

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Her research interests include cross-cultural advertising strategies (e.g. consumer attitudes towards advertisement, message strategy, cultural values), marketing communications (e.g. celebrity endorsement, internet advertising), online marketing (eWOM, online trust, mobile shopping), new media, consumer behaviour, and alternative teaching and assessment in the higher education.

 

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